case studies

Exhibition Booklets in V&A Museum and the Pyramid for the world’s first AI ultra-realistic artist, Ai-Da


Project Goal

To develop a visually engaging and informative booklet that highlights Ai-Da's unique combination of art, technology, and innovation.


We're proud to partnered with Aidan Meller Gallery to create booklets for Ai-Da, a groundbreaking fusion of art, technology, and innovation. Our featured projects include Ai-Da’s catalogue, histories and stories, and her exhibitions in The Pyramid of Giza and The Victoria and Albert (V&A) Museum.


To communicate the complex concepts and underlying technology behind Ai-Da to a diverse audience, while capturing the eessence of Ai-Da's ultra-realistic appearance and artistic capabilities.

Our Approach

We began by immersing ourselves in the world of Ai-Da, collaborating with the Aidan, the creator of the project, to gain a deeper understanding of the technology, purpose, and vision behind Ai-Da.


400+ pages produced for Ai-da's exhibitions with 150+ artworks captured. We crafted a clean layout with carefully selected typography, images, positioning, and content that captured Ai-Da's artistic process and artworks. All booklets are prepared in printed and digital version, with interactive elements for readers to learn more about Ai-Da’s story.

Make an enquiry

I really enjoyed working with Nicole and her team - the quality of their work and the attention to detail was excellent. We had some luxury booklets to create and they totally got it, and this showed in the way they put the booklets together. Highly recommended. Thanks!

Aidan Meller

Director of Aidan Meller Gallery
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