case studies

Enhance user journey and internal workflow for a WhatsApp automation startup, ChatDaddy

Website & UX Design

Project Goal

To streamline product workflows, improve internal communication, and facilitate better team collaboration.


ChatDaddy, a workflow automation company based in Hong Kong, providing interactive chatbot workflow automation platform helping client improved their ability to serve the end user in a timely and efficient manner, they required a holistic approach to redesign their workflow and product development process. They needed a system that could accommodate their growing customer base and diverse product lines.


Their primary challenges included fragmented internal communication, inefficient development processes, and a lack of a standardised design system. These issues hindered ChatDaddy's ability to scale up effectively.

Our Approach

  • Product Management: We defined a clear product strategy and simplified the product development workflow. This approach was aimed at scaling the platform efficiently.
  • Web Design & Development: We created a robust website that incorporated numerous product lines, integrations, and multilingual support, addressing the diverse needs of ChatDaddy's user base.
  • UI/UX Design: Our focus was on designing a user-friendly, multi-language platform that catered to a variety of use cases, ensuring an intuitive user experience.


Our collaborative efforts led to a standardized design system that improved internal communication and efficiency; a streamlined development process, facilitating better collaboration among team members; a clear definition of strategic product objectives and roles within the ChatDaddy team.

Make an enquiry

Partnering with Noran Design was a game-changer for ChatDaddy. Their comprehensive approach to streamlining our product workflow and creating a standardized design system revolutionized how we operate. We couldn't be happier with the outcome and the positive impact it has had on our business.

Kenny Lim

Co-founder & CEO at ChatDaddy
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